ICONIC BRANDING

WE CREATE VISUAL BRANDS WITH WEBSITES THAT CAPTIVATE

THE ULTIMATE WEBSITE PLANNING GUIDE

Everything You Need to Plan And Prepare For Your New Business Website

HIGH QUALITY GRAPHIC DESIGN FOR YOUR BRAND

Your brand is so much more than your logo and company name. Your brand is your visual identification with the world. It’s your opportunity to emotionally connect with your audience. Your brand represents your personality and vision. Therefore, before you can even begin designing a logo, you must first develop your brand strategy.

Our Brand Strategy Development Includes:

Research Target Market
Competitive Analysis
Buyer Persona Development
Business and Marketing Goals
Brand Positioning
Messaging Strategy
Name, URL and Social Handles
Logo and Tagline
Design Fonts and Colors
Image and Video Aesthetic

Our Custom Branding Process

Branding is all about you and your company. In order for our team to capture the real you and provide you with a brand design that you’re proud of, we have developed a process that is backed by years of research and experience, which includes Research, Logo Design, Tagline & Messaging Development and Brand Style Guide.



1. RESEARCH

We love this part! We get to know you, your likes and dislikes, your company history, your products and services, your ideas, your mission and your goals. Once we have collected the initial information we do a deep dive into your competition, marketplace and target buyers. Understanding these elements is crucial to developing a brand strategy that lasts.

w

2. TAGLINE & MESSAGING

The logo is only one part of the visual brand. Generally the logo is the brand name and a symbol or interesting font. However, often times the brand name doesn’t represent the brand offering in its entirety. This is where a tagline comes in. The tagline can help explain the service offering, summarize the company mission or evoke an emotional response. Our creative team will work with you on a tagline that will help make your brand stand out from the competition.

l

3. LOGO DESIGN

Utilizing the collected data, we will develop your first logo design. Our expert team will use their training and knowledge to generate a logo with a symbol, fonts and colors that speak to your audience and represent your brand personality. Once our internal creative team is happy with the first round, we will deliver it to you for review. Most logos go through 2-3 revisions before we get it just right.

i

4. BRAND STYLE GUIDE

Once the research is complete, the logo is designed and the tagline is developed, we will finalize and deliver your company brand style guide. This guide contains the approved: logo, logo variations for print and digital marketing use, complimentary brand colors, website fonts, photography and graphic styles to reference when developing marketing materials. This brand guide will be used to ensure all future designs are in-line with the approved brand style and overall aesthetic.

Consistency Is Key To Your Brand

Why Consistent Branding Is So Important

Once your brand is created, where does it live? What are your plans for your business? Will you have a website? Run social media platforms? Create videos? Perform any marketing? What about print…will you create business cards? Anything you put your brand name on becomes part of your brand identity. If you aren’t consistent in name and design, prospects question if they are in the right place or looking at the same company. They can become confused or frustrated. This can create brand mistrust and reputation issues. And, ain’t nobody got time for that.

Our team understands the value in a clear and consistent brand identity across all platforms and channels of digital and print. We know that by taking the extra steps to ensure a cohesive brand design and message throughout the entire brand portfolio, we are ensuring our clients have the best chance at a successful branding campaign.
Our brand identity team reviews, updates, optimizes, designs and provides content for:

Your website
Your blog
Your products
Your press
Your ebooks
Your email marketing campaigns
Your paid ad campaigns
Your Facebook, Instagram, Twitter, LinkedIn and social media platforms
Your Google My Business and other local platforms
Your media buys
Your videos
Your brochures
Your business cards
Your tradeshow banners
Your product swag

Our Custom Branding Package

Branding has the ability to evoke a memorable, emotional response. How do you want people to feel when they see your brand? How do you want people to remember your brand? If you want to stand out, create a positive response and stick in their memory – investing into a professional brand is imperative.

We care about creating a brand that you will be proud of. We do this work because we know we can make a difference. Our Custom Branding Package includes the following:



BRAND STRATEGY & IDENTITY GUIDELINES

Your website design, social media design, print design and other marketing designs and messages should follow the same brand message and aesthetic. Otherwise, your brand strategy becomes diluted and the user develops mistrust. Our brand guides outline the approved brand and logo variations, colors, fonts, images and graphics. Trust us, you need this.

Brand Strategy Development
Complete Brand Design Guide
Company Rebranding

l

CUSTOM LOGO DESIGN

Even if you have an existing logo, chances are, if it’s more than a few years old, it’s time for a refresh. Even the biggest brands in the world update the colors, refine their fonts and modernize their logos to stay current. Your logo is your digital stamp. Your logo needs to look good on social media, your website, your emails, your business cards, your tradeshow banners and, who knows, maybe even t-shirts and bumper stickers. It’s gotta be good.

Custom Logo Design
Tagline Development
Logo Design Refresh



CUSTOM WEBSITE DESIGN

DDG specializes in beautiful, high-quality Custom Website Design. Our aim is not complicated. We design engaging, effective and well functioning sites for our clients so that their clients/customers will visit over and over again. Each and every client’s site is built to meet their company’s individual personality, services and products. Every site we design has a clear message, a brand that is front and center and a call to action.

Custom Website Design
Mobile Responsive Development
Lead Magnet Development

w

SOCIAL MEDIA DESIGN

Consistency is the key to a memorable brand strategy. We can utilize your logo and brand colors to create beautiful banners, profile images and ads for your social media platforms. Why is uniform branding across social media platforms so important? Visitors who see consistent logos and images across multiple social platforms begin to develop a sense of trust with the brand. This sense of trust encourages visitors to recognize your company as an authority.